Gower Street Analytics estimates 2024 Global box office will reach $31.5 billion.
This marks the first post-pandemic downturn in Gower Street’s annual forecast, with 2024 currently anticipated to finish approximately 5% behind the estimated full-year 2023 result (currently estimated at $33.4bn). A final Gower Street 2023 Global Box Office estimate will be released in the first week of January.
“Given that we lost 50% of production time in 2023, the anticipated 5% year-on-year decrease in 2023 is not indicative of a declining interest in cinema, but simply a direct consequence of limited product availability,” said Gower Street CEO Dimitrios Mitsinikos. “As July 2023 marked a record-breaking month at the Global box office, we know that there is a robust audience demand for compelling theatrical releases.”
The 2024 Global projection would put the year -20% against the average of the last three pre-pandemic years (2017-2019).