The Angelika, an influential chain of arthouse theatres, launched its “Bring a Friend Back to the Movies” program on Friday, April 22 at its New York City theatre. The exhibitor has partnered with Sony Picture Classics on the initiative, focused on the release of Roger Mitchell’s THE DUKE. Each ticket sold for the movie will come with a second complimentary ticket.
THE DUKE, which stars Jim Broadbent and Helen Mirren, is expected to appeal to an older audience, a group that has been slow to return in numbers to their local cinemas out lingering health concerns over the COVID pandemic. The “Buy One Get One” deal is intended to give potential moviegoers a reason to reconsider the fun of going to the movies. THE DUKE was released to select theatres in NY and LA on Friday, April 22nd, with plans to expand to additional cities in the weeks to follow. The Angelika plans to offer its “Bring a Friend” promotion at all its other locations across the country.