The Golden Globes are now Hollywood’s Ghost of Christmas Past.
With studios & 100+ global publicity agencies having put HFPA on ice & with NBC nixing a 2022 telecast, GG’s 12/13 noms lacked impact. For decades, movie marketers trumpeted their films’ multiple GG noms and awards contenders reminded Academy members how HFPA voted.
For now, at least, HFPA’s embrace isn’t generating Oscar love. The only award that might have supplanted GG was the Critics Choice, whose noms, also revealed 12/13, are now being heralded in ads targeted to moviegoers & awards voters. But CC doesn’t yet have the strong national audience recognition GG has after decades of NBC telecasts & from being the self-proclaimed biggest party night of the Hollywood year.
In a cruel twist of fate, pandemic pressures prompted CC to defer its 1/9 festivities, which were to air live on both CW & TBS. For now, that chance to shine the media spotlight on CC is lost. GG noms were particularly important in December as holiday moviegoing heated up & as Academy members began deciding what films to make time to see. GG was a handy cheat sheet that some Oscar voters will definitely miss.