The Avenue Entertainment

Launched in 2020, The Avenue is HFG’s US distribution division and handles all aspects of distribution, from theatrical through home entertainment to television/SVOD. The Avenue is dedicated to partnering with filmmakers and leading them into innovative ways of marketing and distribution so their stories can reach the widest audience. The Avenue has also signed an agreement with Paramount Home Entertainment to handle Blu-ray™, DVD, VOD, and Digital distribution. Films released under The Avenue label will be a combination of film titles from Highland Film Group as well as third party acquisitions. The first feature film title released under the new stand-alone distribution banner was the martial arts sci-fi film Jiu Jitsu starring Academy Award® winner Nicolas Cage (Leaving Las Vegas) and Frank Grillo (Boss Level, Avengers: Endgame). The film was released in November 2020. The Avenue also released Renny Harlin’s The Misfits, starring Pierce Brosnan, Nick Cannon, and Tim Roth, which had a theatrical joint release with Paramount Pictures in June 2021. Upcoming titles include Dallas Jackson’s action-thriller The System starring Tyrese Gibson, Terrence Howard, Jeremy Piven and Lil Yachty as well as HFG’s romance One True Loves starring Phillipa Soo, Simu Liu and Luke Bracey for director Andy Fickman.