Gravitas Premiere

Gravitas Premiere is a new theatrical release label launched by Gravitas Ventures, an Anthem Sports & Entertainment Company. The purpose of Gravitas Premiere is to acquire 4-6 cast-driven, high production value films per year and release them widely in theaters with significant P&A (Prints and Advertising) support12. Their inaugural release under this label is the comedy-drama film “Mack & Rita”, starring Diane Keaton. Directed by Katie Aselton, the movie follows the story of Mackenzie Martin (played by Elizabeth Lail), who, after stumbling into a sound bath regression pod during her best friend’s bachelorette party, emerges as a 70-year-old woman named Aunt Rita (portrayed by Diane Keaton). The film explores themes of self-acceptance and the unexpected realities of aging. Alongside Diane Keaton, the cast includes Taylour Paige, Loretta Devine, Simon Rex, and other talented actors. Gravitas Premiere aims to champion the cinematic in-theater experience, and they are committed to bringing engaging and entertaining films to audiences across North America.